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Fraud Alert

Poor data quality is dangerous to your business. For four years, David Russo fooled computer fraud programs at two music-by-mail clubs by using 1,630 aliases to buy music CDs at a rate for first-time buyers only. He made each address just different enough to evade fraud-detection computer programs – he added fictitious apartment numbers, unneeded direction abbreviations and extra punctuation marks to confuse the systems. Through Predictable Data, you can find duplicate records to protect yourself against fraud.

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